IDC: India's PC Market Shipped an All-Time High of 4.49 Million Units in Q3 2024
IT News Online Staff
2024-11-26
According to IDC's Worldwide Quarterly Personal Computing Device Tracker, India's traditional PC market (inclusive of desktops, notebooks and workstations) shipped an all-time high of 4.49 million units in Q3 2024, up 0.1 percent year-over-year (YoY).
The desktop category declined by 8.1 percent YoY, while the notebook and workstation categories saw marginal growth of 2.8 percent YoY and 2.4 percent YoY, respectively. Online festival sales drove the demand for premium notebooks (>$1,000), which grew by 7.6 percent YoY.
In Q3 2024, the consumer segment declined by 2.9 percent YoY despite vendors aggressively discounting a wide range of PCs on e-tail platforms. The demand situation was more organic this year, and unlike Q3 2023, vendors did not overstock in Q3 2024, thereby leading to a marginal YoY decline. The commercial segment grew by 4.4 percent YoY, while the enterprise segment grew by 9.6 percent YoY.
"The e-tail sales, which typically starts around the second week of October, began in late September, leading to a surge in PC shipments," said Bharath Shenoy, Research Manager, IDC India and South Asia. "Brands capitalized on e-tail sales by offering steep discounts, cashbacks and bundled accessories. Many of them also matched similar pricing in their brand stores and offline channels like Larger Format Retail stores (LFRs), leading to the second biggest consumer quarter in history. By leveraging these diverse strategies, vendors were able to tap into different market tiers ultimately driving a significant increase in consumer PC sales."
Top 5 Company Highlights: Q3 2024
HP led the market with a share of 29 percent in Q3 2024, topping the charts in both commercial and consumer segments with shares of 34.3 percent and 24.8 percent, respectively. HP shipped 1.05 million notebooks in Q3 2024, its third biggest quarter ever, driven by strong performance in the enterprise segment which grew by 30.2 percent YoY and good demand for consumer notebooks during festive sales.
Lenovo was a distant second with a share of 17.3 percent. Some key enterprise orders and good momentum in the SMB segment helped Lenovo grab a 20.3 percent share in the commercial segment. Also, improved focus on branded gaming notebooks and push on e-tail channels during festive sales facilitated a strong consumer quarter with a share of 15 percent and 3 percent YoY growth.
Dell Technologies stood third with a 14.6 percent share. Dell came second behind HP in the commercial segment, with a 20.8 percent share and a 4.7 percent growth YoY. Dell witnessed good momentum in the SMB segment where it grew by 14.9 percent YoY. However, unlike most of the other vendors, Dell was not very aggressive during the e-tail sales, which led to a 5.4 percent YoY decline in the consumer segment.
Acer Group was tied in third position with Dell Technologies, with its shipment marginally behind Dell, but with 14.6 percent market share. Acer grew by 26.2 percent YoY in Q3 2024. Partial fulfillment of some education projects and some key enterprise orders helped the brand to top the commercial desktop category with a share of 30.2 percent. Acer targeted e-tail channels during festive sales which led to 38 percent YoY surge in its consumer segment shipment.
Asus was fifth with a 9.7 percent share and experienced 22.3 percent YoY decline largely due to a leaner inventory compared to last year. However, Asus was second only to HP in the consumer segment, with a share of 16.2 percent, and also grew 5.5 percent YoY in the commercial segment, which was their focus in 2024.
Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia and ANZ, said, "The Commercial PC Market in India is on the recovery path as enterprises have slowly started refreshing their IT devices. The IT/ITES buying has kickstarted and is expected to pick up momentum in CY 2025. Meanwhile, the growing adoption of PCs for gaming and content creation coupled with the increasing focus on AI features and tools in PCs are expected to drive the consumer segment in Q4 2024 and CY 2025, thereby facilitating it to close off 2024 and 2025 in green."
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