Cegedim Relationship Management is recognized as a market leader in a recent pharmaceutical Customer Relationship Management (CRM) vendor report, Ovum Decision Matrix: Selecting a CRM Vendor in the Life Sciences Industry. The report provides Life Sciences companies with an in-depth assessment of today’s forerunning pharma-CRM vendors based on their market impact, commitment to innovative technologies and support of future marketplace evolutions. The Ovum Decision Matrix report measures how effectively Life Sciences CRM vendors are reflecting new industry challenges into their solutions. The report commends key solution providers that empower companies with the most robust advancements in next generation technology via deployment methods, mobility and communication channels.

Driving CRM Leadership by Keeping Pace with the Life Sciences Business Model and Digital Evolutions

Cegedim received some of the highest scores in the categories of technology assessment, market evolution and market impact; as well as for its CRM’s usability, mobility, multi-channel support, deployment options and its expansive services.

“Cegedim is a leading vendor in the life sciences market, and has the expertise and resources to develop its solution to meet the evolving commercial landscape in the pharmaceutical industry,” said Andrew Brosnan, Senior Analyst at Pharmaceutical Technology for Ovum. “The company’s recognition of the declining effectiveness of traditional channels, and subsequent uptake of digital channels, demonstrates its forward-thinking ability.”

Cegedim achieved the equal highest score for its iPad-specific application, Mobile Intelligence Touch™, which provides an intuitive interface with drop-down menus to capture post-call data, closed-loop marketing features and signature capture. The iPad solution merges healthcare practitioner and customer record databases with GPS to empower sales representatives with location-based information in order to maximize interactions.

“In an era in which competitors claim to deliver superior value, Ovum’s leadership ranking of Cegedim Relationship Management’s Life Sciences-specific CRM is a third party confirmation of the value that our customers experience,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “We scored highly on the most critical facets of CRM: iPad-specific functionality, global support, and next generation technology to support growth.”

Lastly, Cegedim attained high marks for its proven commitment to next generation technology because it offers diverse delivery models, various data centers around the world and an expansive global footprint. Cegedim was also recognized for delivering a suite of Customer Relationship Management, Customer Data Management, Regulatory Compliance, Support Services, Marketing Services and Analytics. To view the entire report, please click here.