New Zealand's Foremost Insurer Drives Customer Centricity
with Informatica Platform
WELLINGTON, New Zealand and REDWOOD CITY, Calif., Dec. 12, 2011 (GLOBE
NEWSWIRE) -- Informatica Corporation (NASDAQ: INFA), the world's number
one independent provider of data integration software, today announced
that Westpac Life New Zealand Limited (Westpac), part of the Westpac
Group, New Zealand's largest full service financial institution, has
standardized on the Informatica Platform to help power its strategic
initiatives around customer centricity and big data.
This includes Westpac's ambitious Insurance Project, a new enterprise
business intelligence environment that is helping the company increase
revenues, improve customer retention and cross-sell rates, and reduce
risk. Providing a single point of authoritative and trustworthy
business and insurance customer data, the Insurance Project is on track
to deliver a more than 240 percent return on investment and increase
revenues at least one percent over the life of a policy.
Also supported is the company's recently launched Social Media Project,
where the Informatica Platform is helping Westpac to capitalize on the
opportunities presented by big interaction data to gain deeper customer
insights and compete more effectively as a customer-centric
Westpac, a longtime Informatica customer, has more than 1.2 million
customers - 900,000 of whom use online financial services, performing
three million online transactions per month. The data being amassed in
different parts of the company presents a big data challenge due to its
volume, variety and complexity across multiple sources. Westpac's
previous silo-based approach to information management meant that
strategic and tactical business decisions were frequently based on
inaccurate, delayed and often incomplete data - a situation that led to
the launch of the Insurance Project.
Phase One: Insurance Project Objectives Realized in Just 10 Months
Today, with the Informatica Platform underpinning the Insurance
Project, Westpac has complete, timely data driving advanced reporting,
analytics and visualisations across the business. At the same time, the
company's data is approximately eight times more accurate than before.
Armed with timely, relevant and trusted data, Westpac is able to make
more intelligent marketing offers to customers and increase customer
Moreover, through its use of the Informatica Platform, Westpac realized
its Insurance Project objectives within just ten months, including:
-- Enabling timely identification of effective sales behaviors and trends.
-- Powering improved cross-selling across Westpac Life's product portfolio.
-- Underpinning customer retention efforts anticipated to deliver further
-- Eliminating time-consuming manual reconciliation of life insurance
calculations across policies, products and customers.
-- Enabling more timely identification of policies outside the company's
-- Improving insight into governance activities across the organization.
-- Achieving a single view of customers - their needs, buying behaviors and
Phase Two: Capitalizing on Big Data
In its drive towards customer-centricity, Westpac is also turning to
the Informatica Platform to help leverage big interaction data through
its new Social Media Project. By engaging in sentiment analysis on data
derived from social media, the company anticipates achieving an even
deeper understanding of customers and prospects, and an enhanced
ability to move quickly on business opportunities and challenges. The
Informatica Platform ensures that data captured from social media can
be integrated easily with other Westpac data for comprehensive
Tweet this: Westpac Life NZ relies on @InformaticaCorp to realize
-- "In an environment of financial uncertainty, financial efficiency and
business insights for faster decision-making is a challenge Westpac has
tackled," said Kevin Crowley, head of Insurance, Westpac Life New Zealand
Limited. "We are better positioned because of Informatica to respond to
demands for greater transparency and turn the company's customer
insurance data assets into business insights."
-- "As part of an evolution in the exploiting of big data across Westpac, we
are interested in leveraging big interaction data to provide a lens into
the future of the business and the relationships created between the
brand and customers," said Torrance Mayberry, senior systems manager,
Westpac Life New Zealand Limited. "The Informatica Platform enables a
data-centric approach to addressing business issues across the
enterprise, regardless of the sheer volume, disparity and multiplicity of
sources, and increasing complexity of the data involved. By being more
data-centric, we are able to become more customer-centric."
-- "Insurers and other financial services organizations must constantly be
on the search for new and innovative ways to sustain competitive
advantage, whether through more precisely targeted products and services
or more efficient business processes," said Graham Sowden, senior vice
president, Asia Pacific, Informatica. "Westpac's use of Informatica
illustrates how empowering business stakeholders with timely visibility
into their data helps to increase business agility and customer loyalty,
drive top line and bottom line growth, reduce risk, and achieve a
significantly higher Return on Data."
-- Westpac Life New Zealand Success Story
-- IDC Westpac Life New Zealand Success Story
-- Westpac Life New Zealand Wins Two 2011 Ventana Research Leadership Awards
-- Westpac Life New Zealand is utilizing the Informatica Platform,
specifically Informatica PowerCenter and Informatica PowerExchange.
-- For more information on big interaction data, visit Social Data and
Informatica Corporation (NASDAQ: INFA) is the world's number one
independent provider of data integration software. Organizations around
the world rely on Informatica to gain a competitive advantage with
timely, relevant and trustworthy data for their top business
imperatives. Worldwide, over 4,500 enterprises depend on Informatica
for data integration, data quality and big data solutions to access,
integrate and trust their information assets residing on-premise and in
the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871
in the U.S.), or visit www.informatica.com. Connect with Informatica at
Note: Informatica,Informatica Platform, Informatica PowerCenter and
Informatica PowerExchange are registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the
world. All other company and product names may be trade names or
trademarks of their respective owners.
CONTACT: Deborah WiltshireInformatica Corporation+1 650 385 5360mobile/+1 650 862 firstname.lastname@example.orgShira FrantzichInformatica Corporation+1 650 385 email@example.com