Study by Guohe Explores User Patterns and Preferences to Help
     Global Advertisers and App Developers Understand China's
                       Growing Mobile Market

SAN FRANCISCO, May 8, 2012 (GLOBE NEWSWIRE) -- A new survey conducted
among mobile users in China reveals who is buying mobile apps, user
preferences for iOS or Android, and user tolerance for ads appearing in
their apps. A wide range of revealing data points about today's typical
mobile user in China are explored in a new study by Guohe, a mobile
advertising management platform, Mobile Advertising: Six Key Trends in
2012 -- How marketers can best utilize mobile advertising as part of an
integrated digital strategy in China.

Guohe surveyed 600 users of mobile phones including Apple, HTC,
Samsung, Motorola, Sony, Ericsson, and others. 54% of users interviewed
had Android phones, and 39% had jailbroken phones.

The survey showed that users were most accepting of ads within news
apps and least tolerant of them in apps such as photography, graphics,
or even location and map apps. Gaming as a category is a hit with both
iOS and Android users and works well for advertisers choosing to reach
users through gaming apps where the study showed a significantly higher
click-through rate.

iPhones tend to be more expensive than their Android counterparts in
China, so it follows that more affluent city dwellers, entrepreneurs,
businesspeople, and fashion-conscious users buy iPhones and gravitate
toward game, utility, and shopping apps. On the other hand, Android
users are more into reading apps.

According to Guohe, a greater percentage of China's iOS users spend
more money on apps than do Android users, possibly because of Apple's
early willingness to accept China's RMB currency as payment. In fact,
only 23% of the study's Android users ever purchased any apps, though
they've likely downloaded plenty of free apps from over 100 different
third party app stores for Android in China, mostly offering them for
free. About 25% of iPhone users surveyed prefer paid apps that are
ad-free.

Conversely, only 13% of Android users would rather buy an app that is
ad-free rather than get a free app monetized by inserted ads. Many
people in China choose to buy Android phones in the first place because
free apps are more plentiful than for iPhones. In addition to the many
independent Android app resources, mobile device makers like HTC and
mobile service providers like China Mobile also have their own app
stores pre-installed on selected mobile devices.

Generally, though, consumer attention on mobile platforms is far from
being fully utilized, particularly in China. "2012 will be the tipping
point for everything mobile, as we see proliferation of high quality
mobile apps developed for the China market, and faster adoption of 3G
networks. And we are working hard on making brand contents specifically
tailored for the mobile consumer." said Neo Zhang, co-founder of Guohe
Ad.

The full report, "Mobile Advertising: Six Key Trends in 2012" may be
downloaded at http://bit.ly/y3YVCc

The infographic may be downloaded in high resolution here:
http://bit.ly/IKa7Rb

About Guohe

Guohe (guohead.com) is a leading mobile advertising management platform
in China dedicated to helping developers realize business value for
their apps and provide advertisers with mobile ad planning, analysis
and optimization services. Guohe has integrated 15 mainstream
advertising networks both inside and outside China and concentrates on
providing premium advertising optimization and management services.

Guohe has won recognition from prominent experts within the industry
and has been adopted by many of the elite developers in China since it
was founded at the end of 2010. Guohe has offices in Beijing, Shanghai
and Taipei. Guohe was awarded "Best Mobile Ad Platform" at the end of
2011 by Sohu IT, and nominated for ChinaMode's "Award for Most Attended
Start-ups" and Business Value magazine's "Award Internet Innovation in
China".

NOTE: The names of actual companies and products mentioned herein may
be the trademarks of their respective owners. Guohe is solely
responsible for the contents of this release and the study, Mobile
Advertising: Six Key Trends in 2012 -- How marketers can best utilize
mobile advertising as part of an integrated digital strategy in China.

The Guohe logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=12772

Files accompanying this release are available
at:http://media.globenewswire.com/cache/20227/file/13670.jpg


CONTACT: Zay Xu
         Mobile: +86 1381 1096 522
         Email: zay.xu@guohead.com

         Pat Meier-Johnson
         Email: patmeier@patmeier.com