INDIANAPOLIS, July 12, 2010 (GLOBE NEWSWIRE) -- My Social Income, Inc.
(Pink Sheets:MSOA) (http://www.mysocialincome.com/) is a global
provider of VoIP services to Wireless and Wireline Broadband customers,
delivering best-in-class services and pricing. The fully vertically
integrated company manages all aspects of its service from user devices
to carrier handoff, targeting retail customers and large affiliate
organizations with a highly market-adaptive range of products.

As reported in a February 19, 2010 press release, My Social Income,
Inc. has been working with an Israeli Company to represent MSI in
Israel for over 6 months. The company, called Advanced Services, and
its president Yoav Levy have many years of experience in
telecommunications in that part of the world. They are located in
Netanya, Israel. There are 7.5 million cell phones in Israel and their
citizens travel to Europe and the U.S. a great deal. Customers calling
back to Israel from Eastern Europe can pay over $1.00 per minute and
now will pay less than $.02 per minute with MSI Connect.

Advanced Services has deployed a range of services specifically
targeted to the Israeli Market, and is anticipating early sales
successes. The services being offered include: Hosted VoIP PBX Services
for business customers, International Number routing, allowing Israeli
companies a local presence throughout Europe, MSI Connect services to
provide Israeli Mobile callers with a very low cost long distance
calling alternative, and MSI callback services which provide low cost
calling alternatives for the large base of foreign national workers in
Israel who will benefit from pre-paid services specifically designed to
contact pre-paid mobile customers. We also offer pre-paid calling cards
to this market segment.

Also available in the Israeli community are our "Market Maker" affinity
calling card plans which allow local businesses a means of connecting
with their customers through a loyalty program which combines free
calling services as a sales premium with a unified communications
connection to the business and their services.

Advanced Services has been negotiating with the Ministry of
Communications in Israel to be licensed as the first, and only
international VoIP provider officially allowed to provide and promote
VoIP services in Israel, a move that would open new markets including
business, government and residential services as an alternative to
local landline providers. They are also working with a Wireless
provider to bundle a MSI VoIP account with a new hybrid product they
are offering which would switch users to VoIP services whenever they
are within range of an open WiFi Connection.

Our progress in Israel is being used as a model for similar efforts in
several other markets including the lucrative Asian market, with our
efforts currently based in Singapore.

Statements contained in this news release, other than those identifying
historical facts, constitute "forward-looking statements" within the
meaning of Section 21E of the Securities Exchange Act of 1934 and the
Safe Harbor provisions as contained in the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements relating
to the Company's future expectations, including but not limited to
revenues and earnings, technology efficacy, strategies and plans, are
subject to safe harbor protection. Actual Company results and
performance may be materially different from any future results,
performance, strategies, plans, or achievements that may be expressed
or implied by any such forward-looking statements. The Company
disclaims any obligation to update or revise any forward-looking
statements.


CONTACT:  My Social Income, Inc.
          Investors@mysocialincome.com