Cloud-Based Platform Enables a Powerful Digital Presence
Across All Digital Channels While Offering Improved
Performance and Workflow for B2B Marketers
SANTA CLARA, Calif., June 25, 2012 (GLOBE NEWSWIRE) -- Limelight
Networks, Inc. (Nasdaq:LLNW) today introduced Limelight Orchestrate for
B2B Marketing, a new platform that empowers marketers to more quickly
and easily publish a successful digital presence across all channels in
order to drive engagement, increase conversions, and improve customer
relationships -- while lowering Total Cost of Ownership.
As business buyers research a company's web or mobile site, they expect
a seamless viewing experience where they can immediately access the
rich, relevant information they need to make knowledgeable decisions.
To meet these expectations, B2B marketers must provide consistent, high
quality online experiences across all devices while maximizing the
value of each resource and content asset. Tackling this challenge is
absolutely critical to building their brand and increasing revenue.
To help B2B marketers streamline internal processes and
cost-effectively provide a powerful online and mobile presence,
Limelight Networks is now offering a complete, end-to-end solution for
B2B marketers. The new Orchestrate for B2B Marketing solution enables
web content management, online video publishing, mobile publishing, web
and mobile acceleration, website personalization and targeting, and
media delivery -- combined with social media integration, search engine
optimization, and powerful analytics. The solution is powered by
Limelight Deliver, one of the world's largest content delivery
networks, to ensure maximum performance, reliability, and scalability.
"A sophisticated digital and online strategy to engage prospects has
become critical to any successful marketing program," said Cory Reed,
Director of Digital Marketing, Ciena. "However, the website alone is no
longer enough; you need to build a complete digital ecosystem that
incorporates video, social media, mobile, email, search and analytics."
With so many aspects involved, we require a platform that addresses and
aligns with our many needs while simplifying our internal workflow. As
a result, our team can provide the online and mobile experience that
will ultimately convert prospects into customers."
Key Benefits of Orchestrate for B2B Marketing Include:
-- Robust content management, publishing, and delivery capabilities enable
marketers to provide a reliable, high quality digital presence that
drives engagement and conversion
-- Streamlined processes improve internal workflow to reduce costs and
speed time to market
-- Intuitive interface allows non-technical marketers to manage, publish,
and analyze web and video content with ease -- giving them more control
over the digital presence and more time to focus on the results it
-- Key visitor data drives an online segmentation strategy that ensures the
right message gets to the right prospect at the right time
-- Assets can be re-purposed across multiple web and mobile domains to
simplify workflow, speed publishing, and ensure brand consistency
-- Web and video content is automatically optimized for specific devices to
ensure optimal viewing experiences on smartphones and tablets
"Business buyers are increasingly using their PCs and smartphones to
first learn about a company and its solutions," stated Jeff Freund, VP
and GM, Web Content Management Group, Limelight Networks. "To capture
the interest of prospects during this online research phase, B2B
marketers must provide a wealth of compelling, educational content on
both their web and mobile sites and target this content based on buyer
interest. B2B marketers who employ a solution with robust content
management and website personalization capabilities can remain a
step-ahead of competitors and generate more quality leads."
"In a B2B company, the window of opportunity to engage prospective
customers is shrinking," said Audrey Sarsfield, Marketing Director,
Absorption Systems. "It's vitally important that we deliver the right
content to the right people at the right time. Limelight's website
personalization capabilities allow us to identify a prospect's
interests and more effectively engage, qualify, and nurture them
through targeted content. It gives our team the ability to deliver
online content that is meaningful to potential customers throughout the
world and better align our marketing and sales initiatives."
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of
integrated cloud-based applications that leverage Limelight's scalable,
high-performance, global computing platform. We give organizations
whose Internet, mobile, and social initiatives are absolutely critical
to their success a complete solution to upload, manage, publish,
monetize, accelerate, and analyze their online and mobile content. The
Limelight team of experts and end-to-end offering allow customers to
streamline all of the processes throughout the content lifecycle and
optimize the performance of content across all channels -- empowering
them to quickly and cost-effectively orchestrate a successful digital
presence that improves brand awareness, drives revenue, and enhances
customer relationships. For more information, please visit
www.limelight.com or follow us on Twitter at www.twitter.com/llnw.
Copyright (C) 2012 Limelight Networks, Inc. All rights reserved. All
product or service names are the property of their respective owners.
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