LG Launches 'Smartphone Idea Camp' in India
IT News Online Staff
2012-08-06
LG Electronics India Pvt. Ltd. has launched 'Smartphone Idea Camp', an online consumers connect initiative, under which LG will invite users to submit unique app, feature, concept, service, design, UI ideas that they desire in their phones. The best ideas will get incorporated in LG's future smartphone line-up and also win prizes of Rs. 15,00,000/-.
The two-month long campaign, encourages tech enthusiasts to share their innovative app, feature, concept, service, design, UI ideas on www.lg.com/in/smartphoneideacamp.jsp. The contest is open to all Indian residents, and the entries will be evaluated on the basis of imagination, creativity and utility.
"We at LG firmly believe in constant innovation and this contest allows our consumers to showcase their creativity and talent. The Smartphone Idea Camp is an excellent way to gain inspiration from the imagination of the mobile phone users and tech enthusiasts. It helps us gain a better understanding of the demands and desires of our consumers and gives us a first-hand insight into their minds. For dynamic products like mobile phones, it is extremely important for us to be in direct contact with our consumers in order to understand what exactly they are looking for and, therefore, add value to their lives," said Sanjay Maheshwary, Business Head, Mobile Communications, LG India.
Today, smartphones have come a long way from where they started out. The hi-tech smartphones allow users to multi-task with unbelievable ease. Quad core processors, cloud gaming and GPS enabled search engines are the latest rages in the mobile world. Near Field Communications is another technology that is all set to take the mobile market by storm by this year. The umpteen features and innumerable apps that come pre-loaded with the smartphones also help make consumers' lives easier.
Consumers too have changed rapidly, with more people now opting for a smartphone than a basic feature phone. The smartphone market is growing at an incredible pace, and a large chunk of the consumers now use their smartphones to surf the net, book air tickets, play games and watch 3D videos. The changing perceptions and the rising consumer demands is a constant motivation for smartphone makers to innovate.
The advent of social media has completely shifted marketing trends and it is getting increasingly important for companies to have better connect with consumers through such platforms rather than simply spending millions on mass media. Consumer connect initiatives help companies reach out to a wider set of audience in an intimate way and keep pace with the fast changing demands and needs of the consumers.
Today, a brand is judged not only by the services offered by them, but also by the initiatives taken by them to bond with their consumers. LG said it understands that as a company, it cannot confine itself to its corporate space, but must reach out to their consumers. Smartphone Idea Camp is one such initiative by LG to fashion a bond with its consumers and take their help in developing something unique.
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