Innovative Technology Includes Entry Systems for IOC Members
      and Guests at the Olympic Club and Cashless Payment for
      100,000 Visitors at Alexandra Palace Hospitality Events

LONDON, July 26, 2012 (GLOBE NEWSWIRE) -- Identive Group, Inc.
(Nasdaq:INVE) (Frankfurt:INV), a provider of products and services for
the identification, security and RFID industries, today announced that
it is providing innovative contactless entry and payment solutions at
prestigious hospitality venues during the London 2012 Olympic Games.

Identive's Polyright visitor management solution will enhance security
for up to 10,000 visitors to the Olympic Club, located next to the
stadium in the Olympic Park. The solution includes the issuance of
personalized gold, silver or bronze contactless ID badges for
International Olympic Committee (IOC) members, VIPs, invited guests and
staff. The badges grant secure entry to the Club and are being deployed
in conjunction with Identive's Polyright identity management system,
which includes gate control, monitoring capabilities and support
services.

In cooperation with the leading Dutch bank Rabobank, Identive is
providing multi-use cashless payment cards for more than 100,000
visitors at Heineken House hospitality events held at the prestigious
Alexandra Palace. As previously announced, the contactless cards
utilize Identive's innovative tomPAY(TM) near field communication (NFC)
tag technology, which allows them to be used both as conventional
cashless payment cards and as NFC payment stickers for mobile phones.
The cards also are compatible with the Company's Multicard Cashless
Betalen(TM) mobile payment solution, which is widely deployed in the
Netherlands. Dutch Olympic visitors who obtain an Identive cashless
payment card will be able to peel off the NFC tag, affix it to their
mobile devices and download Cashless Betalen apps to enroll on their
return home. Identive expects the total number of Cashless Betalen
users to exceed 200,000 this summer.

"We are very pleased to provide some of our latest technology products
and solutions for the use of visitors to the Olympics," commented Ayman
S. Ashour CEO and chairman of Identive Group. "It is particularly
exciting that the first broad deployment of our tomPAY mobile payment
products and our new Polyright identity management systems are taking
place at Olympic venues. Identive's growth in the consumer ID market
and in particular multi-application environments has been an important
part of our strategy, and we are seeing increased demand for our secure
ID solutions at large events, from summer festivals across Europe to
the London Olympics."

Additional details on the products and solutions provided by Identive
will be available on www.askidentive.com and the Company will also be
providing additional information though its social media channels
during the London 2012 Olympic Games. Follow Identive on Twitter:
@IdentiveGroup, @IdentivePayment and @IdentiveNFC.

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on
building the world's signature company in Secure ID. The company's
products, software, systems and services address the markets for
identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for
customers in the government, enterprise, consumer, education and
healthcare sectors. Identive's mission is to build a lasting business
of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion.
The company delivers up-to-date information on its activity as well as
industry trends through its industry-leading social media initiatives
and educational resource, AskIdentive.com. For additional information,
please visitwww.identive-group.com or follow on Twitter at
@IdentiveGroup.


CONTACT: Media:
         Brooke Grigsby
         bgrigsby@identive-group.com
         +1 415-200-4546 ext 6008
         
         Investors:
         Darby Dye
         +1 949 553-4251
         ddye@identive-group.com
         
         Lennart Streibel
         +49 89 9595-5195
         lstreibel@identive-group.com