INDIANAPOLIS, March 20, 2012 (GLOBE NEWSWIRE) -- Brightpoint, Inc.
("BrightPoint") (Nasdaq:CELL), a global leader in providing device
lifecycle services to the wireless industry, today announced that its
subsidiary, Brightpoint Australia Pty Ltd ("BrightPoint Australia"),
has entered into an agreement with Aggregato Mobile Direct Pty Limited
("Aggregato") to provide fulfillment and logistic services in support
of Red Bull Media House GmbH ("Red Bull MOBILE").
Under the terms of the agreement, BrightPoint Australia will provide a
full suite of logistic services to Aggregato for Red Bull MOBILE
products, including handset customisation, content uploading,
specialised kitting, and fulfillment services to end users and selected
retail partners in Australia.
"We are pleased to partner with BrightPoint Australia on this project,"
stated Keith Wilson, Aggregato's Managing Director. "We look forward to
a long-term relationship with BrightPoint Australia as they support our
delivery of Red Bull MOBILE devices and services to the Australian
"Our expertise in delivering customised services and e-commerce
solutions to Aggregato is critical to the launch of the Red Bull MOBILE
product in the Australian marketplace," stated James Watters,
BrightPoint Australia's Managing Director. "At BrightPoint, we pride
ourselves on providing a professional and seamless experience for our
customers as we continue to expand our integrated distribution and
logistic services business in the region."
Aggregato provides solutions and assistance with end-to-end MVNO mobile
phone and wireless data requirements, including wholesale network
access or supplying the aspects that your network does not already have
available. Other services include consulting to assist with
feasibility/business case development and project management for
transitioning an existing customer base or coordinating new marketing
initiatives. More information on Aggregato is available at:
About Red Bull MOBILE
Red Bull MOBILE offers state-of-the-art telecommunication services
including branded handsets, competitive tariffs and access to the Red
Bull MOBILE Portal. The Red Bull MOBILE portal is a gateway to the
exciting world of Red Bull via Red Bull TV and exclusive ticket
opportunities to both Red Bull and partner events, such as advance
tickets to the Red Bull X-Fighters freestyle motocross event in Sydney.
Red Bull MOBILE customers have the opportunity to win behind-the-scenes
tours of Red Bull's motorsport racing teams and events, can sign up for
'jump-the-queue' access to Australia's hottest nightclubs, or purchase
tickets to sold out festivals and film premieres. And the benefits
don't stop there - customers will be treated to online perks including
athlete, event, sport, music and lifestyle stories, pictures and videos
that Red Bull is renowned for. Customers will also have the chance to
meet Red Bull athletes in person, including champion surfer, Sally
Fitzgibbons and FMX superstar, Robbie 'Maddo' Maddison.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device
lifecycle services to the wireless industry. In 2011, BrightPoint
handled more than 112 million wireless devices globally. BrightPoint's
5 key service areas -- Plan, Market, Customize, Move, Recover, offer
over 110 innovative services, such as distribution channel management,
procurement, inventory management, reverse logistics and repair
services, software loading, kitting and customized packaging,
fulfillment, product customization, eBusiness solutions, and other
outsourced services that integrate seamlessly with its customers' IT
systems and operations. BrightPoint's effective and efficient platform
allows its customers to benefit from rapidly deployed, flexible and
cost effective solutions. BrightPoint has more than 4,000 employees, as
well as a significant number of temporary staff, and a global footprint
covering more than 35 countries, including 13 Latin American countries
through its investment in Intcomex, Inc. In 2011, BrightPoint generated
revenue of $5.2 billion, from customers in over 75 countries.
BrightPoint provides distribution and customized services through over
100,000 points-of-sale and to over 25,000 B2B customers worldwide.
Additional information about BrightPoint can be found on its website at
www.BrightPoint.com, or by calling its toll-free Information and
Investor Relations line at 877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.